Microsoft said Tuesday LinkedIn’s ads business has brought in more than US$3 billion in revenue during the year ended March 31, outpacing pure-play digital ads competitors like Snap and Pinterest, CNBC reports.
The company does not regularly report revenue from LinkedIn’s ads business — called LinkedIn Marketing Solutions — but it says growth is accelerating.
On Microsoft’s earnings call for its fiscal third quarter (ended March 31), Microsoft Chief Executive Satya Nadella said the unit’s revenue was up by more than 60 percent year-over-year. Last quarter, the company said growth in the unit was 53 percent.
By way of comparison, Snap has generated roughly US$2.8 billion in revenue over the same time period, while Pinterest, which also reported quarterly earnings on Tuesday, has reported revenue of US$1.9 billion.