Thailand mounts inaugural trade promotion extravaganza in fashion wear in Hong Kong

Famed for its vibrant culture and innovative design concepts, Thailand is fast emerging as a fashion hub in Asia, as it provides the ideal breeding ground for homegrown fashion brands and designers with an international outlook.

The Qurated Fashion Incubation Project 2021 launched by the Department of International Trade Promotion (DITP), under the Ministry of Commerce of the Royal Thai Government, has recently held its debut Thai Pavilion in Hong Kong on September 11 as part of CENTRESTAGE 2021, Asia’s premier fashion event organized by the Hong Kong Trade Development Council (HKTDC).

Symbolising increased collaboration between DITP and HKTDC in promoting Thai fashion brands in Hong Kong, this first-ever Thai fashion runway in Hong Kong showcased 17 Thai fashion brands. To connect high-caliber fashion talents with potential buyers, Mrs. Chanunpat Pisanapipong, Trade Commissioner & Consul; Executive Director of DITP HK, has chosen CENTRESTAGE 2021 as the platform to launch this extravaganza project. CENTRESTAGE 2021 had attracted over 2,550 trade buyers and more than 17,200 public visitors, with close to 700 virtual business meetings arranged to match global fashion buyers with exhibitors online.

Since its inception in 2018, Qurated has presented the latest fashion collections and apparels from the incubation program to domestic and international buyers. It provides a creative framework and comprehensive workshops on areas such as brand building, market positioning, collection development, commercial presentation and digital marketing.

To prepare for leadership of Thai fashionistas in the dynamic and ultra-competitive global fashion industry, Qurated researches on lifestyles and consumer movements and forecasts four major trends for Spring/Summer 2021 in future market segments: New Local, Soul-Made, Urban Symphony, and Disruptive Identity. More than 600 merchandises from 61 new collections by Thai fashion designers and entrepreneurs were rolled out for Spring/Summer 2021, including: womenswear, menswear, childrenswear, leather goods and accessories.

Trade Commissioner and Consul, Office of Thai Trade Commissioner, and Executive Director of DITP Hong Kong, Chanunpat Pisanapipong pointed out that to promote Thailand’s exports during the pandemic, Mr. Jurin Laksanawisit, Thailand’s Deputy Prime Minister and Minister of Commerce, has developed progressive policies to enhance Thailand’s market access to the world, by providing multiple levels of small-and- medium enterprises (SMEs) training and new trade promotion techniques called ‘Mirror-Mirror’ which enables Thai entrepreneurs to exhibit their products at international trade fairs without attending in person.

Renewed MOU promotes fashion trade

At the fashion show, DITP and HKTDC ratified a memorandum of understanding (MOU), which renewed the one signed in 2018, and aims to promote trade and business activities, enhance the exchange of trade- related information, and strengthen the economic partnership between Thailand and Hong Kong. The agreement was witnessed by Bernard Chan, Convenor of the Executive Council, HKSAR, and Chairman of the Hong Kong-Thailand Business Council and the ceremony was being held between Mrs. Chanunpat Pisanapipong and Mr. Benjamin Chau, HKTDC Deputy Executive Director.

This event had drawn support and participations from high-level executives, famous KOLs, high-end fashion medias, designers and celebrities such as The Hon Paul Chan, Financial Secretary of Hong Kong; The Hon Bernard Charnwut CHAN,GBM, GBS, JP, Chairman of Hong Kong-Thailand Business Council; Mr. Ronald Chan, Founder and CIO of Chartwell Capital; Mr. Edwin & Mr. Geoffrey Chuang, Managing Director of Chuang’s Consortium Int’l Ltd; Mr. Xuan & Mrs. Agnes Mu , Founder & Group Managing Director of Maximal Concepts; Ms. Pearl Shek, Co-Founded & Managing Director of Nara Thai, Apinara & Lady Nara HK; and Mr. Alex Jiaravanont, Vice President, CT Bright Grp (CP), etc.

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